Piaggio Museum

A real homage to the culture of mobility, the Piaggio Museum allows you to discover the history of the company together with the development of industry, economy and society.

La vespaA real homage to the culture of mobility, the Piaggio Museum allows you to discover the history of the company together with the development of industry, economy and society. Products that represent excellence in creativity and technological competence, and transformed civil society in and marked the growth of a territory.
The Museum’s halls display Vespa and Gilera collections alongside the most significant of Piaggio’s numerous products. The Vespas on display are the most beautiful and the rarest of their kind, such as the prestigious Vespa Dalì or the record-breaking Vespas. Beside the Vespa are the mopeds such as the Ciao and Sì that marked an epoch, and the most beautiful and most famous motorcycles from the two-ring brand.

Strongly desired in the early 1990s by the then young President Giovanni Alberto Agnelli, the Piaggio Museum is located in one of the company's oldest buildings in Pontedera, a harmonic example of revamping industrial space.

Many of the Piaggio Foundation's activities take place in the Museum. The Foundation is the cultural organisation set up by Giovanni Alberto Agnelli to promote conferences, modern art exhibitions and current affairs debates.

The building in which the Piaggio Museum is located today is a former tooling shop, one of the oldest facilities of the Piaggio factory in Pontedera. In 2000, it was converted into a centre for arts and culture to house the Museum. The Museum’s permanent collection of historic vehicles attracts growing numbers of devotees and tourists from all over the world, while the Historic Archive, one of the most important corporate archives in Italy, contains full records on the company’s history and as such is an excellent tool for conserving local and national memory

The Piaggio Foundation wants to strengthen the ties between business, culture and the community by organising temporary exhibitions, conferences and popular cultural events, in cooperation with local authorities and associations.

The Piaggio Museum is a place to visit, to experience and to interpret. It offers a fascinating journey through the history of a great Italian company and through Italian mores since the Second World War, a journey that will leave the visitor with food for thought.

Viale Rinaldo Piaggio, 7
56025 Pontedera (PISA) – Italy

+39 0587 27171,


Tuesday to Friday 10 a.m.-6 p.m.; Saturday 10 a.m.-1 p.m. / 2 p.m.-6 p.m. Open on the second and fourth Sunday of the month 10 a.m.-6 p.m.
Historic Archive: by appointment

Museo piaggioENTRANCE:

In Italian and English, with pre-booking. Guided tours are organised on a charge basis

Educational activities, library, conference hall, exhibition hall for temporary shows, bookshop with a range of Vespa and Gilera spares and accessories (payment may be made with debit and credit cards). Wheelchair access

Pontedera: discover the surroundings

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